HubSpot Custom Objects: A Complete Guide
Everything you need to know about custom objects and how to sync them.
HubSpot custom objects are one of the most powerful features for teams that need to track data that doesn't fit into the standard Contacts, Companies, Deals, and Tickets structure. But they also add complexity to integrations.
Custom objects let you create entirely new record types in HubSpot. Common examples include Products (beyond line items), Subscriptions, Projects, Locations, or any domain-specific entity your business tracks.
When syncing custom objects, you need to consider associations. Unlike standard objects with predefined relationships, custom objects require you to explicitly define which other objects they relate to and how.
Schema management becomes critical with custom objects. Unlike standard objects where HubSpot controls the schema, custom object schemas are defined by you. Any integration needs to handle schema validation to prevent sync failures when fields change.
At RevOps Connect, we have full support for custom objects in our Extended and Custom tiers. We handle the complexity of schema management, association mapping, and validation so your custom objects sync just as reliably as standard ones.
Ready to stop worrying about your integrations?
Schedule a Demo