Integration Monitoring: What to Track and Why

The most dangerous integration failure is the one you don't know about. Silent failures—where syncs stop working but nothing alerts you—can go undetected for days or weeks, causing cascading data problems. Here's what to monitor.

Track sync volume over time. If you normally sync 500 records per hour and suddenly drop to 50, something is wrong. Establish baselines and alert on significant deviations—both drops and unexpected spikes.

Monitor error rates by type. Not all errors are equal. A spike in authentication errors suggests credential issues. Rate limit errors mean you need to throttle. Validation errors indicate data quality problems. Categorize and track each type separately.

Measure sync latency. How long does it take for a change in the source system to appear in the target? If latency exceeds your SLA, you have a problem even if no errors are occurring.

Track record discrepancies. Periodically compare record counts and checksums between systems. If HubSpot has 10,000 contacts and your external system has 9,500, you're missing records somewhere.

Alert on staleness. If a sync hasn't run successfully in X hours, that's an alert condition—even if there are no explicit errors. Jobs that silently stop running are a common failure mode.

The RevOps Connect dashboard provides all of these metrics out of the box, with configurable alerts via email, Slack, or webhook. You'll know about problems before your users do.