SaaS
How a B2B SaaS Startup Unified Their Revenue Data
DataFlow Analytics
99.9%
Data Accuracy
Revenue reporting accuracy
+32%
Expansion Revenue
Increase in upsell/cross-sell
18%
Churn Reduction
Decrease in customer churn
The Challenge
DataFlow Analytics had customer data spread across Stripe, HubSpot, and their product database. Their finance team couldn't reconcile revenue, and sales had no visibility into customer health or expansion opportunities.
The Solution
We created a unified integration that syncs Stripe subscriptions, invoices, and payment events to HubSpot in real-time. Custom properties track MRR, subscription status, and payment history on every contact and company.
"For the first time, our sales team can see exactly what customers are paying and when they're at risk. Game changer."
Sarah Chen
VP of Sales, DataFlow Analytics