RevOps Connect
Healthcare

athenahealth + HubSpot Integration

athenahealth is a leading cloud-based practice management and EHR platform for healthcare organizations. Our HIPAA-compliant integration connects patient data, appointment information, and practice analytics with HubSpot, enabling compliant patient communications and practice marketing.

Medical PracticesHealthcareAmbulatory Care

Integration Details

API Type
REST API (800+ endpoints)
Sync Direction
Bidirectional
Status
available
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Data Sync Objects

HubSpot Objectathena ObjectDirection
ContactsPatients (limited PHI)Two-way
Custom ObjectsAppointmentsExternal → HubSpot
Custom ObjectsProvidersExternal → HubSpot
Timeline EventsVisit HistoryExternal → HubSpot

Use Cases

Appointment Reminders

Send automated appointment reminders and follow-up communications through HubSpot.

athenahealth Appointments → HubSpot → SMS/Email Reminders

Patient Reactivation

Identify and re-engage patients who haven't visited in a specified time period.

athenahealth Visit Data → HubSpot Lists → Reactivation Campaigns

New Patient Nurturing

Onboard new patients with automated welcome sequences and educational content.

athenahealth New Patients → HubSpot → Onboarding Sequences

Features

HIPAA-compliant sync
Appointment data sync
Provider assignment
Visit history tracking
BAA included
PHI data controls

Frequently Asked Questions

How does the athenahealth HubSpot integration work?

athenahealth is a leading cloud-based practice management and EHR platform for healthcare organizations. Our HIPAA-compliant integration connects patient data, appointment information, and practice analytics with HubSpot, enabling compliant patient communications and practice marketing. The integration supports bidirectional sync via REST API (800+ endpoints).

What data can I sync between athena and HubSpot?

You can sync Patients (limited PHI) to Contacts, Appointments to Custom Objects, Providers to Custom Objects, Visit History to Timeline Events.

What are the main use cases for athenahealth + HubSpot?

Appointment Reminders: Send automated appointment reminders and follow-up communications through HubSpot. Patient Reactivation: Identify and re-engage patients who haven't visited in a specified time period. New Patient Nurturing: Onboard new patients with automated welcome sequences and educational content.

How long does it take to set up the athena integration?

Setup time varies based on complexity, but most integrations are live within 2-4 weeks.

Do you provide ongoing support?

Yes, RevOps Connect provides fully managed integration support including monitoring, maintenance, error handling, and updates. Our team proactively resolves issues before they impact your business.

Ready to connect athena to HubSpot?

Let's discuss your integration requirements and build a solution that works for your business.