Dealertrack + HubSpot Integration
Dealertrack, part of Cox Automotive, provides a cloud DMS plus finance, registration, and titling solutions widely used in automotive retail. Our integration brings Dealertrack customer, deal, and F&I data into HubSpot so dealers can align finance milestones with marketing follow-up and reporting.
Integration Details
- API Type
- Cox Automotive / Dealertrack API
- Sync Direction
- Bidirectional
- Status
- available
Data Sync Objects
| HubSpot Object | Dealertrack Object | Direction |
|---|---|---|
| Contacts | Customers | Two-way |
| Deals | Finance Deals | Two-way |
| Custom Objects | Vehicles | External → HubSpot |
| Timeline Events | Registration & Titling | External → HubSpot |
Use Cases
Finance Milestone Follow-up
Trigger communications as deals move through finance and titling stages.
Approval Status Marketing
Segment customers by financing status for targeted upgrade or refi offers.
Unified Reporting
Combine finance deal data with marketing source for full-funnel attribution.
Features
Frequently Asked Questions
How does the Dealertrack HubSpot integration work?
Dealertrack, part of Cox Automotive, provides a cloud DMS plus finance, registration, and titling solutions widely used in automotive retail. Our integration brings Dealertrack customer, deal, and F&I data into HubSpot so dealers can align finance milestones with marketing follow-up and reporting. The integration supports bidirectional sync via Cox Automotive / Dealertrack API.
What data can I sync between Dealertrack and HubSpot?
You can sync Customers to Contacts, Finance Deals to Deals, Vehicles to Custom Objects, Registration & Titling to Timeline Events.
What are the main use cases for Dealertrack + HubSpot?
Finance Milestone Follow-up: Trigger communications as deals move through finance and titling stages. Approval Status Marketing: Segment customers by financing status for targeted upgrade or refi offers. Unified Reporting: Combine finance deal data with marketing source for full-funnel attribution.
How long does it take to set up the Dealertrack integration?
Setup time varies based on complexity, but most integrations are live within 2-4 weeks.
Do you provide ongoing support?
Yes, RevOps Connect provides fully managed integration support including monitoring, maintenance, error handling, and updates. Our team proactively resolves issues before they impact your business.
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